In Goop Health Summit
Now, we are big fans of Gwyneth Paltrow here and having Milk Cashmere stocked in the Goop London boutique was more than a dream come true for our creative director, Melanie. GP sent her first-ever Goop newsletter from her kitchen in London just over ten years ago, so when Goop planned to host their latest iteration of In Goop Health in London, described on the website by Paltrow as ‘a mind-body-soul reset, Milk Cashmere just had to pop along and experience the wonderful, intriguing, controversial and much talked about world of the Goop.
The London summit comes less than a year after the Goop shop opened their doors in Notting Hill in September 2018 as a pop up before finding a permanent home at 188 Westbourne Grove in January 2019, giving Londoners a chance to shop a host of goodies from vegan, gluten-free beauty to a well selected edit of jewellery and fashion (did we mention Milk Cashmere is stocked!). The cobalt blue carpeted basement is worth the visit itself, the space is just perfectly curated.
Now, let’s get something clear- the word summit can be misleading. Forget the idea of a boring, formal gathering with heavy media exposure and a room full of suits, this was a haven for mostly women to get lost in a space of wellness and the uniform was sleek gym kits and stylish off duty outfits. Our Milk Cashmere Mary Long sleeve jumper was our choice! Goop describes the summits as a place where they bring the spirit of those OG newsletters from Gwyneth to life and this was certainly achieved. As Melanie told us, “Where else can you walk around in public with an eye mask on and feel like it’s totally normal”.
The itinerary- GP and Goop’s chief content officer, Elise Fissmer host panels and chats with cutting-edge doctors and scientists, thought leaders, and some of the people who drive and inspire Goop with new ways of thinking. The aim is to be restorative—for the spirit, for the body, for the mind, and for beauty. Elise describes the meticulous planning that goes into these affairs "as beautiful and transformative as a wedding" and if that’s the case, consider us saying “I do”.
For nutrition, we were served liquid gold and lavender coffees with just about every cow's milk alternative you can think of, sumptuous but balanced lunches and organic ginger shots. A dream!
If you're keen to loose yourself into the Goop way of life, the In Goop Health wellness summit is a chance to see Paltrow’s modern lifestyle brand in action. Now, this is a new concept for the London wellness scene and not as easily adopted by the LA crowed across the pond, but if you have some cash to dispose and want to focus on wellness instead of a weekend getaway, this could be an investment for you. Get your crystal quartz water bottle, an eye mask on and get ready for the next summit in 2020!